Digital is the age of innovation. Innovation, in general, is surely a management discipline. To keep relevant, IT has to shift its reputation from a cost center to the innovation engine of the organization. In fact, IT plays a crucial role in expanding the creative side of the business and scale up the innovation effect of the entire organization. The contemporary CIO's responsibilities are to understand the business's collaboration needs and innovation demands today and into the future. From there, they can build an IT-led digital innovation agenda which covers innovative thinking, innovation management, knowledge transfer, technology update, entrepreneurship, and people-centricity, etc. It is the multifaceted management discipline.