There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that will drag the sales cycle for months. Marketers won't be able to get their hands on the technology until it's too late -- that is, after competitors beat them to the punch.
But is there a downside to not involving IT?
Forrester thinks so. Here are three things that can and will go wrong with shadow IT.