Intuit is aiming for the mid-market with an extension of its QuickBooks Online financial management tool that it hopes will let it take business away from the likes of Microsoft, Sage and Oracle.
It's designed to help QuickBooks customers delay the move to a full-fledged ERP system — and perhaps even to woo a few beginning ERP users back to something simpler.
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Today’s competitive business landscape has companies looking to technology to find some advantage. Many are compelled to undergo digital transformation to become more efficient in their business processes. But even newer companies often struggle to determine what components ought to comprise their “tech stacks.”
For smaller ventures, this process can be especially overwhelming. With limited resources, leaders and IT officers of these smaller operations have to effectively manage how they adopt and implement various digital solutions. This forces some to keep things analog or make do with the limited functionalities of traditional on-premises and offline solutions.